Search Console is a tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on search to bring more relevant traffic to their websites.

“Links” is a report within Google Search Console (GSC) that shows how other sites link to your site and how your site links internally. Tracking external links, or backlinks, and internal links is important. It lets you see sites that link to you the most, your most influential pages, and more.